The launch of TotallyAwesome Programmatic Playground

James Sawyer

TotallyAwesome launched TotallyAwesome Programmatic Playground, a digital platform that allows advertisers to engage with under-18s in secure environments at scale using programmatic technology.

The Programmatic Playground interacts with its audience in context through 7,000 formats of brand-safe media inventory, including apps, websites and games, to deliver over 300 million active online users under the age of 18 per month throughout Asia Pacific.

Will Anstee, CEO of TotallyAwesome: “We are extremely proud to bring the world’s first programmatic solution for securely interacting with audiences under 18 to the Asia-Pacific market.

“TotallyAwesome is passionate about helping brands reach an under-18 audience in an age-appropriate and brand-safe environment.”

James Sawyer, AUNZ General Manager of TotallyAwesome, said, “The TotallyAwesome programmatic playground combines a best-in-class contextual discovery platform with privacy-compliant technology and informed human vision to create a world-first solution.

Do you have anything to say about this? Share your opinions in the comments section below. Or if you have any news or tips, email us at [email protected]

Sign up for the AdNews newsletter, like us on Facebook or follow us on Twitter to break stories and campaigns throughout the day.

Harold B. McConnell