Playground xyz appoints new team members as it solidifies its leadership position in the attention space
Playground xyz’s latest hires reflect growing interest in its breakthrough technology as marketers seek more accurate and meaningful campaign data
LONDON, UK, June 23, 2022 /EINPresswire.com/ — Attention-based advertising technology provider, Playground xyznamed Jessica Teasdale and Ali Baker as it continues its rapid growth trajectory, positioning itself at the forefront of the attention space with its meaningful campaign measurement data and insights.
Jessica and Ali were both recently at Captify, with Jessica serving as Senior Director of Sales, after spending over three years on the search platform. She has also spent time at Euronews and the IAA Professional Development Committee.
Jessica comments, “I am thrilled to join the growing team at a time when more and more brands are measuring and optimizing attention. When people talk about attention, they immediately think of Playground xyz. The product innovations this company has brought to market over the past year have laid the foundation for huge change in the industry, while the icing on the cake is that we’re helping brands tackle head on to a cookie-free future.
Meanwhile, Ali joins as Director of Sales, having worked as Programmatic Research Strategy Manager at Captify and as Senior Digital Planner Marketer at Blue 449. Prior to joining Playground, Ali also worked for brands such as Laura Ashley and Oasis Fashion.
Ali says, “I am thrilled to have joined the Playground xyz team. Attention has become hugely important in the world of advertising as brands fight to be at the forefront of consumers’ minds. With the imminent demise of third-party cookies, many will need to adapt their strategies accordingly and Playground xyz is at the forefront of the attention revolution. I can’t think of a better place to be and can’t wait to be stuck in my role; help our partner brands and agencies navigate this rapidly changing media landscape. »
Playground xyz’s attention intelligence platform is the world’s first real-time stack to capture, measure and optimize attention time: the time users actually spend watching ads.
Ben Dimond, Head of EMEA commented: “Using our breakthrough technology, our partners can identify and optimize all the variables that help their ads get maximum attention, and we believe attention-based approaches are the future of digital advertising. Helping our customers navigate these new waters is where our sales teams thrive, and having Jess and Ali on board is huge – they’ve both started and we’re sure there are great things to come for both of them.
For more information: Nick Crowe – [email protected]
About XYZ Playground
Playground XYZ is on a mission to master the art and science of maximizing consumer attention. The company has built the world’s first technology stack that integrates visual attention measurement, analytics and media optimization called the Attention Intelligence Platform. It powers a suite of industry-leading products that maximize attention time for brands. Based in Australia, Playground XYZ has offices in Singapore, the UK and the US. For more information, visit https://playground.xyz
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