Concrete Playground launches a new travel offer CP Trips
Concrete Playground has launched a new extension of its offer to include a dedicated e-commerce travel platform, Concrete Playground Trips (CP Trips).
CP trips is designed to offer Gen Z (16-25) and Millennial (26-41) travelers an exclusive selection of unique cashless itineraries across Australia and New Zealand.
CP Trips will specially curate each of its itineraries to meet the needs of its audience, based on extensive research and continuous feedback on the pillars of Cashless and GOAT experiences, outdoor adventures, luxury getaways and vacations. town.
Each itinerary will include flights, accommodations and experiences, all bookable through the platform, with flexible travel arrangements and a dedicated customer service channel.
Powered by TRAVLR, a travel technology platform that licenses its full-service travel platform to leading media companies such as Paramount ANZ, BBC Global News and Australian Community Media, it enables the public to discover, plan and book once in a lifetime. travel experiences, all within a seamless brand ecosystem.
Founder and Director of Concrete Playground, Rich Fogarty said providing travel experiences was a natural evolution for the Concrete Playground brand.
“For 13 years we’ve been the go-to destination for the best experiences on offer across Australia and New Zealand, so it’s only fitting that we’ve gone the extra mile and offered them as bookable experiences to our dedicated audience. .
“We know how important travel is for everyone post-pandemic, so we’ve taken all the necessary steps to ensure we have the latest research and information to provide only the most exclusive GOAT experiences based on the comments and request.”
As part of its launch, the Digital City Guide conducted extensive research in April 2022 with its Gen Z and Millennial audiences across Australia and New Zealand to ensure that they met current expectations and travel trends.
This key insight revealed who formed the routes at launch – Concrete Playground Trips has focused its attention on domestic travel, with 50% of New Zealanders and 53% of Australians planning to take more domestic trips this year compared in the pre-pandemic period.
It’s now or never – 40% say they plan to spend more than their pre-COVID spending. Designed to “wow,” CP Trips will launch one hero experience per quarter, with cashless experiences and limited trips available.
Tasmania tops the list for Australians. CP Trips has created ‘Five Days of Hobart’s Finest’ bringing you the best of the capital for the ultimate getaway.
The traditional bucket list has changed – 70% would rather go off the beaten track, with 74% wanting to ‘live like a local’ rather than see the most popular spots. CP Trips has dug into lesser-known locations and experiences, creating a unique “Glamping at Sirromet Sanctuary” itinerary.
Aside from adventure and culture, 31% of Gen Z and 30% of Millennials book trips to unwind. As part of its offering, CP Trips has compiled the relaxing experiences, including its “Luxury Weekend at QT Sydney”.
Launching today, CP Trips’ first hero experience is an exclusive experience at the Spring City Festival in Auckland with Groove Armada, which includes:
• VIP tickets for the festival
• A 3-night stay at the luxurious Britomart Hotel – New Zealand’s only 5-star green hotel
• A private sommelier and chef’s lunch at the iconic Ahi restaurant by New Zealand’s best-known chef, Ben Bayly
• A helicopter flight to Waiheke Island for a wine tasting at Stonyridge Vineyard, New Zealand’s leading luxury wine brand, with the owner of the winery. An option for the cellar tour is a helicopter flight to Waiheke Distilling Company for a bespoke tour with the Chief Distiller
Given the exclusivity of the hero route, CP Trips will only be extending a limited number of trips, available for booking until October 26, 2022 for departure on November 26, 2022.
Throughout the year, CP Trips will release 12 unique itineraries per quarter, along with other engaging travel experiences.